Carrie Jeske, a product launch expert and helping inventors for more than 15 years, joins Justin Recla to tell us more about As Seen on TV. She is a team builder, motivator, leader, and salesperson. She thrives in long-term business and personal relationships built on mutual benefit. Currently, Carrie Jeske serves as a direct licensee for the “As Seen On TV” category and works to educate inventor-entrepreneurs on low-cost, high-return product launch strategies. As president of Inventive Ideas, she connects finished product designs with trusted manufacture distributors through her team of licensing agents and helps people create new product concepts inside Inventing Workshops. Listen in as she shares her knowledge regarding As Seen on TV.
Welcome to the In The Clear podcast. I am your host, Justin Recla, and today we are talking to Carrie Jeske of Will It Launch. She is a product launch expert, and we’re talking about how to get your products on TV. The As Seen On TV type products. I’m excited to have her here because this is one of those business ventures that so many people have a great idea but really don’t know what it takes to get on TV and become the next big hit, next big seller. So I’m super excited to have Carrie on the show with us. Carrie, thank you so much for joining us.
Thanks a lot, Justin. Excited to be here.
This is good stuff, so Carrie, tell us a little bit about Will It Launch and what you do for your clients.
We launch through television.
Yeah. Will It Launch is a company that does market viability testing at the early stage for products specifically to determine if they would be big sellers on the As Seen On TV shelves at Walmart, CVS, Walgreens, and wherever As Seen On TV products are sold. We launch through television, and then that drives store traffic.
That’s fantastic. So what would you consider to be the ideal product line for the As Seen On TV?
Some of the main characteristics that we look for are products that are physically small because shelf space at retail is at a premium so you want your packaging to be very, very small. These products are very simple. They’re not real expensive. You know, $50 and under, with $19.95 being the sweet spot, so the price point is important. I usually tell inventors, “Don’t so much worry about the cost of goods.” A lot of inventors spend way too much time thinking about manufacturing. By the time we take it over, we’re going to get that cost so down, so low, way lower than an inventor could, so I don’t ask inventors to worry about the manufacturing cost nearly as much as the retail price point. What would consumers pay for this kind of product? It’s got to be simple materials. These are little gadgets.
You know, some of the famous products in our category are the Snuggie, you know that was a big one. Everybody sells that one. The Pet Egg was a big product in our category. Our company, Will It Launch, in particular, we’ve been very successful with the Magic Mesh. That’s one of our big winners, and that’s one of the longest-standing, longest on the market As Seen On TV products. It’s kind of right up there in that top, and it’s that little mesh for your door with magnets that go down the middle and click so you can go in and out your sliding glass door without opening the door. The Windshield Wonder was another big product of our, and we’ve got a lot on the WillItLaunch.com website.
Mainly, mass-market focused, physically small, under $50 retail, and something with a wow factor. You know, we advertise on TV and that drives store traffic, so it’s got to be like it slices, it dices. You know, it’s the magic mesh. It’s got a magic material, it’s got a special click, click, click magnets. So, something kind of outrageous in the demo. You see a lot of those flashlights where they’re driving a Mack truck over it, and that’s kind of an exaggerated quality thing. And the boat with the flex seal and the tape and all of that. So any kind of outrageous wow factor that can set the product apart and really make it unique. Those are the main things that we look for.